Corporate Identity

What is a Corporate Identity?

In marketing, a corporate identity is the image used by a company which is designed to incorporate and express the company's history, personality, principles, values, message, and vision. A company's name, logo, typeface, colors, and slogan are some of the elements that help compromise it's corporate identity. A corporate identity includes visual components such as a logo, letterhead design, and business card design. Corporate identity is basically the image that the company projects throughout it's various communication efforts. Corporate identity is demonstrated by branding of trademarks. A good example is McDonald's; it's trademarked red and yellow "M" logo appears consistently throughout the McDonald's packaging and advertisements and can be easily recognized throughout the world.

Why do I need a Corporate Identity?

A professional, branded image is crucial for your business. It will uniquely identify and distinguish your company, creating an image of value in the marketplace. It represents quality and stability to your customers, generates respect from your competitors, and transmits a message of confidence to investors. At e:Design Inc., we understand just how important a solid brand identity is. A solid brand identity personifies and symbolizes what people will think about that company. It is what separates you from the competition. At e:Design Inc., we are committed to developing your overall image in a way that expresses your company's values, ideas, and personality.

Let us assist you in defining your brand and get you on the path of recognized success:

• Logo design
• Business cards
• Letterhead
• Stationery
• Envelopes.
• Annual reports
• Brochures
• Flyers
• Direct Mail
• and more!