Interactive Media, Web Sites, Consumer HTML/Other

Client: Summeripe

Project: Web site Design

Domain: Summeripe.com

Summary: Summeripe Tree fruit is a national brand of peaches, plums and nectarines. The brand is growing rapidly and has just formed a marketing alliance with an odd little character named "SpongeBob SquarePants". Our goal was to connect the target buyer - affluent moms to the brand. In doing so, e:Design dropped much of the content from the old site that was targeted toward the grocer buyer and focused on consumer information, brand and the healthy eating message.